Category Archives: Shopping

The Psychology of Giving Great Gifts, According to Research

What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests that some gifts are great to give but not to receive. Scroll down and learn more from the infographic. Continue reading

Wear the Right Clothes and Make the Right Impressions on Others: Dress to Impress

fancy clothes

Be aware of the impressions you make on others.

Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and more. I’ve come across a number of studies that prove this fact, and as always, I share the findings with you. Continue reading

Study: Choosing Products With Attractive Designs Affirms People’s Self-Image

design

Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.

People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading

The Dynamics of Materialism and Loneliness

loneliness

Will possessions make us happier?

Pieters (2013) did a longitudinal study of more than 2,500 consumers over a period of six years. The author wanted to identify the association between materialism and loneliness. Continue reading

How Materialistic Aims Influence Psychological Well-Being

diamonds

Kasser and colleagues (2013) state that often materialistic goals and values are prioritized in contemporary industrialized countries. As a result, money, wealth and possessions are valued relatively more than the fulfilment of psychological needs. Continue reading

Study: Your Self-Concept Influences Your Product Choices

product choice

Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. Continue reading

Why Do People Shop Impulsively?

impulsive shopping

What can explain a person’s tendency to shop impulsively? Personality, gender, age, and sensitivity to reward may explain it, research shows.

A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference in impulsive shopping behaviour. Continue reading