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Much evidence has associated dopamine with the brain’s reward system. For this reason, dopamine has been called the “feel good” or pleasure chemical. Stimulation of the neurotransmitter, dopamine, makes us feel good. Continue reading
People often overestimate the intensity and duration of their emotional reactions to future events. This tendency is called the impact bias, which is just one of many cognitive biases. Because of the impact bias, people fail to make the right decisions about their emotional reactions to future events.
The hindsight bias is one of many cognitive biases, and it is defined as the belief that an event is more predictable after it becomes known than it was before it became known. As a result, people tend to view events are more predictable than they are. Continue reading
When we solve problems and make decisions and judgments, we very often use mental shortcuts (so-called heuristics). We use these heuristics if we neither have resources nor time to compare all available information before making a choice. In other words, heuristics ease the cognitive load of making a decision. Continue reading