Category Archives: Consumer Psychology

The Psychology of Giving Great Gifts, According to Research

What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests that some gifts are great to give but not to receive. Scroll down and learn more from the infographic. Continue reading

Study: Vacations Decrease Work-Related Stress, Especially in “Obsessive” Workers

vacation

Vacations provide an opportunity for relaxation and mental downtime.

The summer vacations have just ended for most people. So, you might wonder how long you benefit from the effects of your holiday? Ought we go on holidays to relieve work-related stress and to stay well? Continue reading

Wear the Right Clothes and Make the Right Impressions on Others: Dress to Impress

fancy clothes

Be aware of the impressions you make on others.

Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and more. I’ve come across a number of studies that prove this fact, and as always, I share the findings with you. Continue reading

Study: Choosing Products With Attractive Designs Affirms People’s Self-Image

design

Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.

People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading

How Do People Deal With Too Many Options? (A Look at The Choice Overload Hypothesis)

choices

It can be difficult to make a choice, especially when there are many options.

We face many options each day and we make many choices, but how effectively do we deal with all these options? On one side, psychologists stress the importance of having many options to choose from as it is associated with a number of positive aspects of human functioning Continue reading

5 Reasons Why People Reject Technology

A literature review by Murthy & Mani (2013) emphasizes the fact that people are willing to learn to use new technology, but this willingness tends to diminish over time, depending on the time and effort it takes to keep pace with that technology.
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How Brand Designs Influence Consumer Choices

mercedes

We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products. Continue reading

How Colors Affect Consumer Behavior (Empirical Studies)

colors

Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013). Continue reading