Category Archives: Marketing

Wear the Right Clothes and Make the Right Impressions on Others: Dress to Impress

fancy clothes

Be aware of the impressions you make on others.

Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and more. I’ve come across a number of studies that prove this fact, and as always, I share the findings with you. Continue reading

Study: Choosing Products With Attractive Designs Affirms People’s Self-Image

design

Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.

People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading

How Do People Deal With Too Many Options? (A Look at The Choice Overload Hypothesis)

choices

It can be difficult to make a choice, especially when there are many options.

We face many options each day and we make many choices, but how effectively do we deal with all these options? On one side, psychologists stress the importance of having many options to choose from as it is associated with a number of positive aspects of human functioning Continue reading

How Brand Designs Influence Consumer Choices

mercedes

We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products. Continue reading

How Colors Affect Consumer Behavior (Empirical Studies)

colors

Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013). Continue reading

Study: Your Self-Concept Influences Your Product Choices

product choice

Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. Continue reading