When we make decisions or judgments, we often use mental shortcuts. The purpose of mental shortcuts is to ease the “cognitive load” of making decisions.
Mental shortcuts are helpful because they allow us to make quick decisions, but sometimes they result in “thinking errors” or so-called cognitive biases. We should be aware of these biases because they prevent us from thinking rationally.
This topic has received much attention over the years, and we all have our assumptions about it, but what does psychological research tell us about gender differences in promiscuity? Continue reading →
“Do but consider what an excellent thing sleep is; it is so inestimable a jewel that, if a tyrant would give his crown for an hour’s slumber, it cannot be bought; of so beautiful a shape is it Continue reading →
SMOKING KILLS: Strong fear appeals only promote change if they are accompanied by messages that make people believe they can succeed in changing their behaviours.
A meta-analysis by Witte & Allen (2000) provides evidence that fear appeals can motivate attitude, intention and behavior changes, as long as they are accompanied by messages that make people believe they can succeed in changing their respective behaviours. Continue reading →