Category Archives: Psychology

Are We More Connected to our Family and Friends? Yes, Brain Study Shows


A brain study by Beckes and colleagues (2013) shows how familiarity increases empathy, making the boundary between self and other less clear.

The researchers used a fMRI (functional magnetic resonance imaging) technique to examine the participants’ brain activities in the areas that are thought to be involved in responses to threat. Continue reading

Study: Smiling Makes You More Attractive


A study by Golle, Mast & Lobmaier (2013) shows how emotional expressions of happiness influence the judgment of attractiveness. Continue reading

5 Reasons Why People Reject Technology

A literature review by Murthy & Mani (2013) emphasizes the fact that people are willing to learn to use new technology, but this willingness tends to diminish over time, depending on the time and effort it takes to keep pace with that technology.
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How Materialistic Aims Influence Psychological Well-Being


Kasser and colleagues (2013) state that often materialistic goals and values are prioritized in contemporary industrialized countries. As a result, money, wealth and possessions are valued relatively more than the fulfilment of psychological needs. Continue reading

3 Ways to Prevent that the Moods of Others Affect You Negatively


People may affect your mood in either a positive or negative way. You might want to avoid that negative moods affect you too much. This post describes how to do it.

The idea of emotional contagion goes back to 400 B.C., when Hippocrates found that some women transferred their strong emotions to others. Continue reading

How Brand Designs Influence Consumer Choices


We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products. Continue reading

Optimism Bias: Why We Assume Brighter Tomorrows

the grass is greener

We like to think that the grass is greener on the other side.

Most people are generally optimistic about their futures. People expect brighter tomorrows. This tendency is here mentioned as the optimism bias. This bias makes people think in a positive and optimistic way about their own futures, and people may misinterpret their own skills and success because they are a naïve about their futures. Continue reading

3 Ways to Overcome Boredom


We all get bored once in a while, but how do we overcome it? There are three ways to do it.

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