Tag Archives: experiment

Multitasking Reduces Taste Perception and Increases Food Consumption

multitasking

Van der Wal & van Dillen (2013) emphasize that people in modern Western societies devote less and less attention to their meals. This fact is supported by reports that have shown that we eat about half of our meals in front of a television. Continue reading

Study: Your Self-Concept Influences Your Product Choices

product choice

Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. Continue reading

Study: Urban Green Spaces Lower People’s Frustration and Stress

central park

What is the relationship between the environment, behaviour and emotions? What kinds of environments will make us happy? Environmental psychologists try to answer this question. Continue reading

Do We Have Free Will? People Believe They Have More Free Will Than Others

The discussion whether we have free will or not is endless. Some people like to attribute all happenings to environmental or social influences, which reflects a deterministic point of view. Others prefer to look at people as having their own free will, and this implies that we choose our own destinies, not influenced by anything or anyone else than ourselves. Continue reading

The Power of a Social Purpose (Judgmental Bias)

mountain

The burden of wearing a heavy backpack is lessened when a social purpose is given. The hills don’t look as steep.

A study by Durgin and colleagues (2009) finds that the burden of wearing a heavy backpack is lessened when a social purpose is given in form of social demands.

In other words, we perceive the burden as less burdensome, when a social purpose is given. In this way, a purpose contributes to a judgmental bias of the burden. Continue reading