Tag Archives: experimental research

Why Should I Forgive? Forgiveness Helps You Forget and Move On

forgiveness

Why should you forgive someone for being unfair? In fact, research shows that forgiveness can enhance psychological well-being, physiological health, and spiritual well-being Continue reading

Does Confidence in Your Memory Mean That You Are Correct?

memory

The accuracy of an eyewitness’ memory is open to question. 

Confidence in one’s memory is generally believed to be a sign of memory accuracy, but this is not always the case. Some studies have shown a high correlation between confidence and accuracy, while others have shown little to no correlation. Continue reading

How Colors Affect Consumer Behavior (Empirical Studies)

colors

Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013). Continue reading

The Focusing-Effect: Why We End Up Making the Wrong Decisions

the focusing-effect

Making the right decisions is difficult for many reasons. The focusing-effect is one of them.

When we make decisions, we often get very focused on certain aspects of the decision. This article describes this tendency (=the focusing-effect) in detail and the research surrounding it. Continue reading