Tag Archives: fear

Don’t Fear Responsibility Because ‘With Great Power Comes Great Responsibility’

responsibility When we hold others responsible, we expect something from, and in order to expect something from others, we must trust and believe in them. We have to believe that they are capable of doing what we expect. Continue reading

5 Facts About Fear Appeals

SMOKING KILLS: Strong fear appeals only promote change if they are accompanied by messages that make people believe they can succeed in changing their behaviours.

A meta-analysis by Witte & Allen (2000) provides evidence that fear appeals can motivate attitude, intention and behavior changes, as long as they are accompanied by messages that make people believe they can succeed in changing their respective behaviours. Continue reading