Tag Archives: food

Rituals Make Food More Tasty and Decrease Consumption

eating

Rituals have throughout human history been enacted to mark life events. Rituals are systematized sequences of behaviors that prepare us for something to happen, and they often include repeated and unusual behaviors. They influence how people experience what comes next (Vohs et al., 2013). Continue reading

Multitasking Reduces Taste Perception and Increases Food Consumption

multitasking

Van der Wal & van Dillen (2013) emphasize that people in modern Western societies devote less and less attention to their meals. This fact is supported by reports that have shown that we eat about half of our meals in front of a television. Continue reading

Study: Your Self-Concept Influences Your Product Choices

product choice

Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. Continue reading

How Tryptophan Affects the Mind

food

Continue reading