Tag Archives: judgmental bias

The Power of a Social Purpose (Judgmental Bias)

mountain

The burden of wearing a heavy backpack is lessened when a social purpose is given. The hills don’t look as steep.

A study by Durgin and colleagues (2009) finds that the burden of wearing a heavy backpack is lessened when a social purpose is given in form of social demands.

In other words, we perceive the burden as less burdensome, when a social purpose is given. In this way, a purpose contributes to a judgmental bias of the burden. Continue reading