Tag Archives: materialism

Study: Choosing Products With Attractive Designs Affirms People’s Self-Image

design

Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.

People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading

The Dynamics of Materialism and Loneliness

loneliness

Will possessions make us happier?

Pieters (2013) did a longitudinal study of more than 2,500 consumers over a period of six years. The author wanted to identify the association between materialism and loneliness. Continue reading

How Money Affects the Brain’s Reward System (Why Money is Addictive)

A study by Elliott and colleagues (2003), published in The Journal of Neuroscience, used a functional magnetic resonance imaging technique (fMRI) to identify the brain areas that are affected by rewards. The parametric technique is a way of investigating how the brain becomes activated when it is exposed to the reinforcement of money. Continue reading