SMOKING KILLS: Strong fear appeals only promote change if they are accompanied by messages that make people believe they can succeed in changing their behaviours.
A meta-analysis by Witte & Allen (2000) provides evidence that fear appeals can motivate attitude, intention and behavior changes, as long as they are accompanied by messages that make people believe they can succeed in changing their respective behaviours. Continue reading →
When you do the things you love or enjoy, you will feel a high degree of inner motivation. Feelings of autonomy, competence and relatedness are essential for inner motivation, according to the self-determination theory. Here is the reason why: