Tag Archives: reward system

The Brain’s Reward System: Is Dopamine the Only ‘Feel Good’ Chemical?

Much evidence has associated dopamine with the brain’s reward system. For this reason, dopamine has been called the “feel good” or pleasure chemical. Stimulation of the neurotransmitter, dopamine, makes us feel good. Continue reading

Why Do People Shop Impulsively?

impulsive shopping

What can explain a person’s tendency to shop impulsively? Personality, gender, age, and sensitivity to reward may explain it, research shows.

A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference in impulsive shopping behaviour. Continue reading