Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading →
What can explain a person’s tendency to shop impulsively? Personality, gender, age, and sensitivity to reward may explain it, research shows.
A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference in impulsive shopping behaviour. Continue reading →