How to Give the Best Gifts, According to Psychological Research
What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests …
What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests …
The summer vacations have just ended for most people. So, you might wonder how long you benefit from the effects of your holiday? Ought we …
Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and …
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent …
We face many options each day and we make many choices, but how effectively do we deal with all these options? On one side, psychologists …
A literature review by Murthy & Mani (2013) emphasizes the fact that people are willing to learn to use new technology, but this willingness tends to …
We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs …
Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing …
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences …