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	<title>purpose - Reflectd - bringing psychology studies to life</title>
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		<title>Having a Social Purpose Makes a Physical Task Seem a Lot Easier, Study Shows</title>
		<link>https://reflectd.co/2013/04/10/the-power-of-a-social-purpose/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-power-of-a-social-purpose</link>
					<comments>https://reflectd.co/2013/04/10/the-power-of-a-social-purpose/#respond</comments>
		
		<dc:creator><![CDATA[Simon Moesgaard]]></dc:creator>
		<pubDate>Wed, 10 Apr 2013 08:40:00 +0000</pubDate>
				<category><![CDATA[Cognitive Bias]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[judgmental bias]]></category>
		<category><![CDATA[purpose]]></category>
		<category><![CDATA[research]]></category>
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					<description><![CDATA[<p>A study by Durgin and colleagues (2009) finds that the burden of wearing a heavy backpack is lessened when a social purpose is given in form of social demands. In other words, we perceive the burden as less burdensome, when a social purpose is given. In this way, a purpose contributes to a judgmental bias of the burden. In 1999, a study [&#8230;]</p>
<p>The post <a href="https://reflectd.co/2013/04/10/the-power-of-a-social-purpose/">Having a Social Purpose Makes a Physical Task Seem a Lot Easier, Study Shows</a> first appeared on <a href="https://reflectd.co">Reflectd - bringing psychology studies to life</a>.</p>]]></description>
		
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