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	<title>self-concept &#8211; Reflectd &#8211; bringing psychology studies to life</title>
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		<title>Study: Your Self-Concept Influences Your Product Choices</title>
		<link>https://reflectd.co/2013/05/28/self-concept-influences-your-product-choices/</link>
					<comments>https://reflectd.co/2013/05/28/self-concept-influences-your-product-choices/#respond</comments>
		
		<dc:creator><![CDATA[Simon Moesgaard]]></dc:creator>
		<pubDate>Tue, 28 May 2013 19:15:00 +0000</pubDate>
				<category><![CDATA[Consumer Psychology]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[culture]]></category>
		<category><![CDATA[experiment]]></category>
		<category><![CDATA[food]]></category>
		<category><![CDATA[research]]></category>
		<category><![CDATA[self-concept]]></category>
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					<description><![CDATA[Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. According to the self-congruity theory, consumers pick products that are congruent with their self-concepts, i.e. a collection of beliefs about [&#8230;]]]></description>
		
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