self-image - Reflectd - bringing psychology studies to life https://reflectd.co Bringing psychology studies to life Wed, 24 Nov 2021 12:59:39 +0000 en-US hourly 1 https://wordpress.org/?v=7.1 https://i0.wp.com/reflectd.co/wp-content/uploads/2024/07/cropped-Reflectd-Books_H4-e1719817178628.jpg?fit=32%2C32&ssl=1 self-image - Reflectd - bringing psychology studies to life https://reflectd.co 32 32 89556574 Study: Choosing Products With Attractive Designs Affirms People’s Self-Image https://reflectd.co/2014/07/28/study-choosing-products-with-attractive-designs-affirms-peoples-self-image/?utm_source=rss&utm_medium=rss&utm_campaign=study-choosing-products-with-attractive-designs-affirms-peoples-self-image https://reflectd.co/2014/07/28/study-choosing-products-with-attractive-designs-affirms-peoples-self-image/#respond Mon, 28 Jul 2014 08:34:21 +0000 http://reflectd.co/?p=6119 People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: “Participants who supported the values symbolized by Pepsi (exciting life, enjoying life, social power, and social recognition) had a more favorable taste evaluation, attitude, and purchase intention […]

The post Study: Choosing Products With Attractive Designs Affirms People’s Self-Image first appeared on Reflectd - bringing psychology studies to life.

]]> https://reflectd.co/2014/07/28/study-choosing-products-with-attractive-designs-affirms-peoples-self-image/feed/ 0 6119