How Materialistic Aims Influence Psychological Well-Being
Kasser and colleagues (2013) state that often materialistic goals and values are prioritized in contemporary industrialized countries. As a result, money, wealth and possessions are …
Psychology
3 Ways to Prevent that the Moods of Others Affect You Negatively
The idea of emotional contagion goes back to 400 B.C., when Hippocrates found that some women transferred their strong emotions to others.
How Brand Designs Influence Consumer Choices
We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs …
Optimism Bias: Why We Assume Brighter Tomorrows
Most people are generally optimistic about their futures. People expect brighter tomorrows. This tendency is here mentioned as the optimism bias. This bias makes people …
Extreme Political Attitudes are Difficult to Change for 5 Reasons
Why is it that some people hold extreme political or religious attitudes? First, we need to understand the nature of such attitudes. Here are two quotes, …
Can Evolution Explain Why Women Become Attracted by Some Men Over Others?
Why is it that women prefer some men over others? I guess that many people, especially men, want to know this. In this article, I sum up the …
The Focusing-Effect: Why We End Up Making the Wrong Decisions
When we make decisions, we often get very focused on certain aspects of the decision. This article describes this tendency (=the focusing-effect) in detail and the …
Why Do People Shop Impulsively?
A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference …