Van der Wal & van Dillen (2013) emphasize that people in modern Western societies devote less and less attention to their meals. This fact is supported by reports that have shown that we eat about half of our meals in front of a television. Continue reading
Posted in Behaviors, Eating Behaviors
Tagged consumption, experiment, fast food, food, multitasking, overeating
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation. Continue reading
Posted in Consumer Psychology, Marketing, Shopping
Tagged culture, experiment, food, research, self-concept
What is the relationship between the environment, behaviour and emotions? What kinds of environments will make us happy? Environmental psychologists try to answer this question. Continue reading
The discussion whether we have free will or not is endless. Some people like to attribute all happenings to environmental or social influences, which reflects a deterministic point of view. Others prefer to look at people as having their own free will, and this implies that we choose our own destinies, not influenced by anything or anyone else than ourselves. Continue reading
Posted in Cognitive Bias
Tagged collectivism, determinism, experiment, free will, individualism, perception, philosophy, research
The burden of wearing a heavy backpack is lessened when a social purpose is given. The hills don’t look as steep.
A study by Durgin and colleagues (2009) finds that the burden of wearing a heavy backpack is lessened when a social purpose is given in form of social demands.
In other words, we perceive the burden as less burdensome, when a social purpose is given. In this way, a purpose contributes to a judgmental bias of the burden. Continue reading
My name is Simon Moesgaard, a psychologist from Denmark, and this is my blog about psychology.
