How to Give the Best Gifts, According to Psychological Research
What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests …
Consumer Psychology
Study: Vacations Decrease Work-Related Stress, Especially in “Obsessive” Workers
The summer vacations have just ended for most people. So, you might wonder how long you benefit from the effects of your holiday? Ought we …
Wear the Right Clothes and Make the Right Impressions on Others: Dress to Impress
Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and …
Study: Choosing Products With Attractive Designs Affirms People’s Self-Image
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent …
How Do People Deal With Too Many Options? (A Look at The Choice Overload Hypothesis)
We face many options each day and we make many choices, but how effectively do we deal with all these options? On one side, psychologists …
5 Reasons Why People Reject Technology
A literature review by Murthy & Mani (2013) emphasizes the fact that people are willing to learn to use new technology, but this willingness tends to …
How Brand Designs Influence Consumer Choices
We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs …
How Colors Affect Consumer Behavior (Empirical Studies)
Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing …
Study: Your Self-Concept Influences Your Product Choices
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences …