a psychologist's blog – research and ideas to digest
What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests that some gifts are great to give but not to receive. Scroll down and learn more from the infographic.
The summer vacations have just ended for most people. So, you might wonder how long you benefit from the effects of your holiday? Ought we go on holidays to relieve work-related stress and to stay well?
Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and more. I’ve come across a number of studies that prove this fact, and as always, I share the findings with you.
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image:
We face many options each day and we make many choices, but how effectively do we deal with all these options? On one side, psychologists stress the importance of having many options to choose from as it is associated with a number of positive aspects
Continue readingHow Do People Deal With Too Many Options? (A Look at The Choice Overload Hypothesis)
A literature review by Murthy & Mani (2013) emphasizes the fact that people are willing to learn to use new technology, but this willingness tends to diminish over time, depending on the time and effort it takes to keep pace with that technology.
We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products.
Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013).
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences in food preferences illuminate the role of subjectivity in taste evaluation.