How Brand Designs Influence Consumer Choices

mercedes

We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products. Continue reading

Optimism Bias: Why We Assume Brighter Tomorrows

the grass is greener

We like to think that the grass is greener on the other side.

Most people are generally optimistic about their futures. People expect brighter tomorrows. This tendency is here mentioned as the optimism bias. This bias makes people think in a positive and optimistic way about their own futures, and people may misinterpret their own skills and success because they are a naïve about their futures. Continue reading

3 Ways to Overcome Boredom

boredom

We all get bored once in a while, but how do we overcome it? There are three ways to do it.

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Why We Earn Beyond Needs at the Cost of Happiness

work

Overearning is a new phenomenon in human history. It means that we earn beyond our needs. It is only possible to overearn (i.e., accumulate resources) due to the efficiency and advantages of modern technology. This seems nice and innocuous, indeed, it never hurts to earn more. However, overearning has a downside as well. Continue reading

Medium Maximization: The Tendency to Focus on Immediate Outcomes

A medium has no value in itself, but it can be traded for another desired outcome. An effort may lead to a medium that, in turn, may lead to an outcome.

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Psychological Myopia: The Tendency to Think Short-Sightedly

decisions

Psychological myopia refers to the tendency in decision makers to focus on information immediately related to their judgment and to ignore other, less prominent, pieces of information. Continue reading

How Colors Affect Consumer Behavior (Empirical Studies)

colors

Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013). Continue reading

Meaning in Life Can Be Manipulated by Cognitive Scientists

Jackson Pollock

When we are presented with random stimuli, we report lower degrees of meaning in life, research shows.

The experience of life as meaningful or purposeful is important as it is associated with a higher quality of life, better self-reported health, better occupational adjustment, better adaptive coping, lower incidence of psychological disorders, slower age-related cognitive decline, and decreased mortality (Heintzelman et al., 2013).

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