Manual Experience With an Object Shapes Its Meaning


The sensorimotor-based theories posit that the brain becomes activated in the same brain regions when people perceive and interact with an object, and when they store its meaning. Therefore, having an experience with an object should shape its meaning (Yee et al., 2013). Continue reading

How Brand Designs Influence Consumer Choices


We often get attracted by products from more preferred as opposed to less preferred brands. Why is that? The answer lies in the brand designs of products. Continue reading

Optimism Bias: Why We Assume Brighter Tomorrows

the grass is greener

We like to think that the grass is greener on the other side.

Most people are generally optimistic about their futures. People expect brighter tomorrows. This tendency is here mentioned as the optimism bias. This bias makes people think in a positive and optimistic way about their own futures, and people may misinterpret their own skills and success because they are a naïve about their futures. Continue reading

3 Ways to Overcome Boredom


We all get bored once in a while, but how do we overcome it? There are three ways to do it.

Continue reading

Why We Earn Beyond Needs at the Cost of Happiness


Overearning is a new phenomenon in human history. It means that we earn beyond our needs. It is only possible to overearn (i.e., accumulate resources) due to the efficiency and advantages of modern technology. This seems nice and innocuous, indeed, it never hurts to earn more. However, overearning has a downside as well. Continue reading

Medium Maximization: The Tendency to Focus on Immediate Outcomes

A medium has no value in itself, but it can be traded for another desired outcome. An effort may lead to a medium that, in turn, may lead to an outcome.

Continue reading

Psychological Myopia: The Tendency to Think Short-Sightedly


Psychological myopia refers to the tendency in decision makers to focus on information immediately related to their judgment and to ignore other, less prominent, pieces of information. Continue reading

How Colors Affect Consumer Behavior (Empirical Studies)


Colors carry meanings, and they have an impact on emotions, thoughts, and behaviors. The meanings of colors are produced at an early stage of visual processing which does not require one’s awareness (Elliot & Maier, 2013). Continue reading