15 Cognitive Biases that Prevent Us From Thinking Rationally

When we make decisions or judgments, we often use mental shortcuts. The purpose of mental shortcuts is to ease the “cognitive load” of making decisions. Mental shortcuts are helpful because they allow us to make quick decisions, but sometimes they result in “thinking errors” or so-called cognitive biases. We should

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The Impact Bias: Why We Overestimate the Emotional Impact of Future Events

People often overestimate the intensity and duration of their emotional reactions to future events. This tendency is called the impact bias, which is just one of many cognitive biases. Because of the impact bias, people fail to make the right decisions about their emotional reactions to

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