Rituals Make Food More Tasty and Decrease Consumption
Rituals have throughout human history been enacted to mark life events. Rituals are systematized sequences of behaviors that prepare us for something to happen, and they …
food
Multitasking Reduces Taste Perception and Increases Food Consumption
Van der Wal & van Dillen (2013) emphasize that people in modern Western societies devote less and less attention to their meals. This fact is supported …
Study: Your Self-Concept Influences Your Product Choices
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences …