Many, if not most, people appreciate luxury or attractive products. A study shows why this might be so.
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent with their self-image: Continue reading
Posted in Behaviors, Consumer Psychology, Marketing, Personality Psychology, Shopping, Well-being
Tagged beauty, happiness, materialism, self-image, shopping
Will possessions make us happier?
Pieters (2013) did a longitudinal study of more than 2,500 consumers over a period of six years. The author wanted to identify the association between materialism and loneliness. Continue reading
A study by Elliott and colleagues (2003), published in The Journal of Neuroscience, used a functional magnetic resonance imaging technique (fMRI) to identify the brain areas that are affected by rewards. The parametric technique is a way of investigating how the brain becomes activated when it is exposed to the reinforcement of money. Continue reading
Posted in Neuropsychology
Tagged addiction, gambling, materialism, money, workaholic
My name is Simon Moesgaard. I’m a psychologist from Denmark.
