How to Give the Best Gifts, According to Psychological Research
What should you look for when buying a gift? This article tries to answer that question. A new paper, based on a survey of existing research, suggests …
Shopping
Wear the Right Clothes and Make the Right Impressions on Others: Dress to Impress
Whether you like it or not: the clothes you wear makes a particular impression on others. Even subtle appearance cues lead others to judge our personality, status and …
Study: Choosing Products With Attractive Designs Affirms People’s Self-Image
People strive for consistency in beliefs and behaviors as they have a basic desire to affirm their self-image. Studies have shown that people choose products that are congruent …
The Dynamics of Materialism and Loneliness
Pieters (2013) did a longitudinal study of more than 2,500 consumers over a period of six years. The author wanted to identify the association between …
How Materialistic Aims Influence Psychological Well-Being
Kasser and colleagues (2013) state that often materialistic goals and values are prioritized in contemporary industrialized countries. As a result, money, wealth and possessions are …
Study: Your Self-Concept Influences Your Product Choices
Taste evaluation is not solely based on the objectivity of food, such as the biological and innate preferences for special flavors etc. Individual and cultural differences …
Why Do People Shop Impulsively?
A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference …