Much evidence has associated dopamine with the brain’s reward system. For this reason, dopamine has been called the “feel good” or pleasure chemical. Stimulation of the neurotransmitter, dopamine, makes us feel good. Continue reading
Tag Archives: reward system
The Brain’s Reward System: Is Dopamine the Only ‘Feel Good’ Chemical?
Posted in Learning, Neuropsychology
Tagged addiction, brain, dopamine, experiment, reward system
Why Do People Shop Impulsively?

What can explain a person’s tendency to shop impulsively? Personality, gender, age, and sensitivity to reward may explain it, research shows.
A study by Bratko and colleagues (2013) examined the relationship between personality and impulsive shopping. The study shows that personality can explain at least some of the difference in impulsive shopping behaviour. Continue reading
Posted in Behaviors, Psychology, Self-control, Shopping
Tagged impulsive, impulsivity, personality, research, reward system, shopping, traits